Why need stop smoking cessation program

Despite all we know about the health problems caused by using tobacco, people continue to smoke, dip or chew. This can seem baffling.

But knowledge, desire, and determination typically are not enough for most to simply stop smoking. In fact research over the past 25 years has shown that, out of 100 people trying to quit smoking cold turkey, only about 3 to 5 of them will succeed for longer than 6 months. In other words, while some people can quit this way, at least 95% of people can’t.

When you understand the addictive nature of tobacco, it’s easier to understand why many can’t just quit. Here’s a closer look at why many smokers need a specialized cessation program to help them to overcome tobacco addiction.

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digital tobacco cessation program

To help smokers quit, many employers and health plans still offer programs with phone coaching. Yet the average quitline participant now takes less than two calls.

Why? Because more of today’s tobacco users prefer the convenience of chat, text, email and online resources.

The annual excess cost to employ a smoker is about $6,000 due to increased medical expenses, absenteeism and lost productivity. This makes employers particularly motivated to increase the reach and impact of their quit-smoking program. To achieve this today, it requires new thinking.

Our new report, Twelve million smokers look online for quit smoking help annually: Health Information National Trends Survey (HINTS) data, 2005-2017,” published in Nicotine & Tobacco Research explains why.

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Employee health SHRM webinar

With the right online communities, employers can kickstart and sustain employee engagement in improving their health.

Research shows that even complex and costly addictions, such as tobacco use, can be overcome with active support from an online community.

Over the past 10 years, we’ve grown a large, thriving online community of current and former smokers—called the EX Community—who support each other throughout the quitting process. Here’s how active social networks can provide a positive impact on improving employee health by helping tobacco users quit.

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employee health and wellness live chat

For many of us, cell phones are our lifelines to the outside world. Yet, we spend WAY more time on our phones doing things OTHER than talking.

Today’s popular communication channels – such as live chat, email and texting – provide the privacy and ability to connect with others when it works for us. These communication preferences carry through to how employees want to engage with employee health and wellness programs too.

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online smoking cessation programs promote

If you guess New Year’s is one of the most popular times for smokers to try to quit, you’re right. But are there other popular times? Does interest in quitting change throughout the year? Is there a seasonality to quitting?

We tackled these questions and more using data from the past five years from our online smoking cessation program.

Understanding the seasonality of quitting allows us to better support clients in promoting the EX Program when interest in quitting is naturally highest.

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Tobacco cessation online community

Quitting tobacco is difficult — but when an online community provides around-the-clock support, it can make the journey easier.

As the community manager for the EX Community, our active online community at the core of the EX Program, I’ve seen this first hand. I observe daily what it takes for members to quit tobacco, and see how each quit is as unique as the person quitting. For each member, quitting is a journey that cannot be solved by a cookie-cutter solution.

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